I am sure you have guesses already what this post is all about already.
If you guessed split testing, your right!
A few posts ago I wrote about the realization that if I used rotators in traffic exchanges, I could change the link on all the te’s by just changing the link in the rotator. I also can use those rotators for split testing.
I have read many posts and articles about split testing. They talk about testing variations of
- Headings
- Content
- Color combinations
- Calls to Action
- Button color
- Backgrounds
- Images
- Anything and everything else on the page
I totally understand that it would be great to test all these things. I also understand that it takes a budget to test. It doesn’t matter whether the budget is monetary or the amount of time you have to earn credits, you have to have a budget. If you are like me that but has limits. I have to choose what is most for me to split test. For example, I am not going to test different button colors. Why? Because Russell Brunson did extensive button color testing and determined green works best. I believe him. He does more testing than will ever be able to do. I using green.
For months, I have occasionally wondered, “What have I done to make everyone on the internet dislike me?” I have this thought when I have received very poor or no results from my advertising. Well, a couple of mornings ago I woke wondering if I would have better results if I used an an actual photo instead of a caricature. Is the use of the caricature hurting my credibility? I needed to find out. What better way to find out than split testing?
Above is the caricature I have been using for several years as branding. I started using it because I thought it would make me stand out. I guess it might have been the ClickTrackProfit training and the number of times I was reminded ‘people buy from those that they know, like and trust’. Also, I don’t see anyone else using a caricature so I probably should have taken a hint from that. Below is the image I am switching to. I am running 2 identical ads except for the brand and I will see what the internet has to say.
What are your thoughts about caricature vs photo? Please leave a comment with your views. Thank you.
Please help me improve with your comments,
Bob Caine
